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Fashion Design

Explore unique seal fur accessories, footwear and clothing fashion designs from the best Canadian artists.

  • Incredibly warm
  • Extremely durable
  • Exceptionally versatile
  • Wind & water resistant
  • Lightweight
  • Biodegradable
Purse by Always in Vogue
  • Incredibly warm
  • Extremely durable
  • Exceptionally versatile
  • Wind & water resistant
  • Lightweight
  • Biodegradable

Traditional material, modern edge

Seal fur and leather have become regular features on Canadian catwalks and have taken a front-row position in some of the nation’s finest boutiques. Winter coats and boots made of seal textiles continue to be top sellers, even as their designs evolve to surprise, set trends, and keep customers warm and dry.


Designers and artisans are experimenting with seal materials in different colours, textures, and shapes. Seal fur and leather is often combined with other textiles—whether as trim on a sweater or dress, or incorporated in a jacket or bag with other types of fur.


But the real growth in seal fashion is in the world of accessories. Luxury purses combine seal fur and leather in new and innovative ways; travel bags and cases of all sizes can be both elegant and eye-catching. Dress shoes, sneakers, cuffs, jewelry … the options are boundless.


Seal shoes_Nicole Camphaug (3)


Seal Fur Footwear by Otope


Always in vogue seal shoes

Office Style

Natura Seal Fur Boots_Bilodeau Canada







Seal Accessory




Goldthreadshop Seal Earings_St-John's Newfoundland and Labrador




Ladies Seal Gloves_Natural Boutique




Purses and Travel Bags

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Seal Purse

Sport bag Natural Seal_Natural Boutique

Seal Purse (2)

Bag always in bogue

Winter Wear


Victoria Arctic Fashion Seal Parka

Kids seal - fow trim Jacket_Always in Vogue


Seal Jacket - Always in Vogue


Qualities you can’t manufacture

Seal fur and leather were traditionally chosen for their availability, durability, and ability to protect against cold, wet, windy conditions. But the beauty of the material cannot be overlooked.

“When you see a seal jacket on the street, it just pops,” says Bernie Halloran, owner of Always in Vogue in St. John’s. “Seal fur has a natural shine, a gloss that you just can’t manufacture.”

The natural patterns are beloved by many. But, as is always the way in fashion, different consumers are looking for different looks. Seal pelts can be dyed to subtly tone down the natural lustre or colouring—or to give a much more dramatic look.

Halloran also points out that seal fur is naturally shorter than many other furs, making the material warm but lightweight, and also permitting elegant, flattering designs. “Seal pelts these days are so soft,” he adds, “you won’t give up fashion for comfort—you can have both.”

Seal Fur Colors Splendor (1)

Working with seal—what you need to know

Seal fur and leather have their own personalities, which any fashion designer needs to get to know. The fabric is stretchy and sturdy. It is thinner and less bulky than many other furs.

And today’s seal textiles are as varied as they are versatile. When considering the specific material to work with (or purchase), take time to look at all the options:

  • Natural or dyed pelts
  • The grade or quality of the pelt
  • Customized shearing, carving, or printing

Seal fur and leather offers endless possibilities for designs, both edgy and elegant.  As Halloran says, “Everybody has a different style personality. Today, we can offer people the variety they’re seeking. And if they don’t see exactly what they want on the shelf or rack, we’ll make it for them.”


Seal Fur Quality Assurance


Pure Omega-3 Oil

Seal oil is a complete source of Omega-3 (DPA + DHA + EPA) with optimized absorption given its mammalian molecular structure.

Seal OilSeal Oil

Seal Oil


Unique Natural Fur & Leather

Seal fur and leather is a very versatile textile used in multiple applications such as accessories, footwear, outerwear and home decor.

Seal Fur & LeatherSeal Fur & Leather

Seal Fur & Leather


Wild Canadian Meat

Seal meat represents an excellent source of protein and is high in iron, zinc, magnesium and vitamin B-12. This wild game meat is free from antibiotics and added hormones.

Seal MeatSeal Meat

Seal Meat