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Our Team

Find out about the people behind the Canadian Seal Industry.

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Tanice Jones

Member of the Seal Fur Subcommittee

Associate Category Manager, Fur, Sewing & Housewares, Northwest Company


Tanice Jones is associate category manager of Fur, Sewing and Housewares for The North West Company in Winnipeg, Manitoba. The North West Company, through its subsidiaries, is a leading retailer of food and everyday products and services to rural communities and urban neighbourhoods in Canada and internationally. North West operates 236 stores under the trading names Northern, NorthMart and others.


Tanice Jones is the Associate Category Manager for Fur, Sewing and Housewares at The North West Company. The North West Company is a leading retailer servicing rural communities and urban neighbourhood markets throughout Canada, rural Alaska, the South Pacific islands, and the Caribbean.


The North West Company has rich legacy, tracing its roots back to 1668. Many store locations in northern Canada and Alaska have been in operation for over 200 years. One of the great Canadian enterprises to pave the way in fur trade, The North West Company is still actively engaged with this historic industry. The company offers trappers the opportunity to sell their raw fur to store managers, with furtherance to auction for top market prices. Finished fur and hide goods are available for purchase in the company’s stores, at Canadian trade shows, and at pop-up fur shows held throughout Nunavut in remote communities. The company’s ongoing strategy is to adapt to local lifestyles, cultures, and selling opportunities to support their leading market position.


Prior to joining The North West Company in 2014, Tanice was a Fur Technician Supervisor at the North American Fur Auctions (NAFA) and the first female auctioneer for NAFA. Tanice has worked for three of the four fur auction houses (NAFA, FHA, and SAGA) as a ranched fur consultant, grading lead, trainer, auctioneer, and everything in between. 


Tanice was born and raised on a mink farm which is still in production today. She has been part of numerous fur committees, projects, and government lobbying campaigns, and spent eight years with the Ontario Fur Breeders Association, including several as president.

Tanice Jones, Associate Category Manager, Fur, Sewing & Housewares, Northwest Company