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Our Team

Find out about the people behind the Canadian Seal Industry.

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Bernie Halloran

Member of the Seal Fur Subcommittee

Phocalux, Always in Vogue


Bernie Halloran has been working in the secondary processing of furs and seal skins into luxury garments, boots, purses and other items for over 40 years. He has shown relentless dedication and is well-known in Canada for his knowledge and passion of the sealing industry. Bernie is owner and operator of Always in Vogue, a St. John’s-based manufacturer and retailer of seal fur and leather coats, jackets, and outerwear.


Bernie is also president and CEO of Phocalux International Inc., which produces Newfoundland and Labrador seal oil, seal meat, and seal fur products. Phocalux began operating in April of 2015 in Fleur de Lys, Newfoundland in Labrador. The company headquarters is located in St. John’s, Newfoundland and Labrador, Canada.


Bernie Halloran, Phocalux, Always in Vogue